Website Audit Example

You’re off to a fantastic start!

You have…

• Lots of valuable information
• Clear navigation
• A call to action on every page
• Contact information is easily available
• A great custom favicon (the icon in the top bar next to your site title)

Recommendations

Google Analytics/Search Console

• You already have Analytics installed, so adding Search Console will be easy
• There is a WordPress Plug-In to simplify this called “Site Kit by Google”

Google Business Profile

• Another Blue Dahlia Designs, with a similar logo, comes up instead of you
• Make a profile so that you’re more likely to come up

Headings (H1, H2, H3, etc.)

• You have too many heading elements throughout the site
• Make sure that heading elements really are headings
• H1 and H2 headings should include keywords
• Try writing out your page content as an outline to see what should be a headline & where.
• You should be able to change what heading is used for product listings
  • On the product pages, the product title is an H1 – that’s good!
  • On other pages/sections (related products, shop list, etc.) the product titles are H2 – switch to H4 or even just regular text, maybe bolded

Images

• All images (other than decorative) need alt tags
• Going to the Media Library and filling out the “Alternative Text” section will apply it to the images anywhere you use them on your site
• Look into styles – a random oval shows up at the top of images when you click to see them larger
• Consider using a plug-in to minimize image file sizes. I personally use one from my host (SiteGround) but have also used “TinyPNG” before.

Contact Page

• “Get a Quote” button on the homepage goes to Contact Page, which doesn’t have a form
• Needs to have a contact/order form
• Email & phone should be linked, like in the footer

SEO

• Each page needs to have a description
• Each page needs a relevant title with at least one keyword
• Try downloading the Yoast SEO plug-in. It’s very easy to use!

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Headings Structure

Homepage

• Heading 1
  • Welcome to Blue Dahlia Designs
• Heading 2
  • These flowers aren’t real!
  • Featured Flowers
  • Reach out for a custom quote!
  • Quick Links
  • Important Links
  • Address
• Heading 3
  • They’re sola wood

Shop

• Heading 1
  • SHOP
• Heading 2
  • Every item title
  • Top rated products
  • Featured Products

Wedding

• Heading 1
  • WEDDING
• Heading 2
  • Why should I use sola wood flowers for my wedding?
  • Wedding
  • Why Blue Dahlia Designs?
  • What’s the Process Look Like?
  • CONTACT ME TO START DESIGNING THE FLOWERS OF YOUR DREAM!
• Heading 3
  • They last FOREVER!
  • Allergen-free!
  • Summer Wedding?
  • Flowers are ALWAYS in season!
  • Color options are LIMITLESS!
  • Cost-Effective!
  • Step 1 – Consultation
  • Step 2 – Estimate/Deposit
  • Step 3 – Order Up!
  • Step 4 – Pick Up/Delivery!

About Us

• Heading 1
  • ABOUT US
• Heading 2
  • I’m passionate about bringing the beauty of flowers to others in a sustainable and cost effective way.
  • Please contact us with any questions or to place a custom order:
• Heading 3
  • Behind Blue Dahlia Designs is Katie York, Owner and Designer

Contact Us

• Heading 3
  • Contact Details

Privacy Policy

• Heading 1
  • Privacy Policy
• Heading 2
  • All section titles

Shipping, Delivery & Returns

• Heading 1
  • Shipping, Delivery & Returns
• Heading 3
  • Shipping:
  • Delivery:
  • Returns:

FAQs

• Heading 2
  • Frequently Asked Questions
• Heading 3
  • All questions