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What to Take to a Market or Expo

Things to do Before the Expo

  • Design your email sign-up pages – you could totally do it in Google Sheets
  • Print email sign-up pages
  • Set up an email marketing program
    • I use FloDesk – Get 50% off the first year with my link!
  • Write your follow-up email(s)
  • Create & plan posts on social media
    • Post to your feeds at least once a week for the month leading up to the event
    • Post a Story about it every 2-3 days
  • Plan any giveaway you want to do
    • I recommend avoiding technology. I’ve done 2 expos where there was limited-to-NO cell service OR wifi. People will not remember to do whatever the task is after the event.

Marketing Materials to Take Along

  • Business cards
  • Info cards
  • QR code stickers/signs

My Favorite Display Items & Supplies

What to Take to an Expo

Personal Basics
  • Hand sanitizer
  • Water
  • Snacks
  • Tylenol/Ibuprofen
  • Power Bank
Backup Supplies
  • Twine/String
  • Scissors
  • Wire Cutters
  • Pliers
  • Scotch Tape
  • Masking Tape
  • Electrical Tape
Business Supplies

Email Lists

  • Multiple sign-up sheets on a clipboard
  • Fill in the first 2 lines – no one wants to be first
  • Take a picture of each page for backup documentation
  • Leave space for name, email, wedding date, & if they have a florist booked, or whatever is most applicable to your business
  • Take note of anyone who seems especially interested and any identifying details about them & then email them personally later and/or find them on Instagram


  • Keep the text short and sweet
  • Use big, bold text
  • Make it attention-grabbing

*There may be affiliate links in this blog post, which means I may receive a commission if you make a purchase using any of these links. As an Amazon Associate, I earn from qualifying purchases.

A little something extra…

Once you have all of these items collected and you’re prepared… If you have any extra time, and the ability, make a website landing page specifically for your expos!

The QR codes on my info cards lead to a page I made just for expos and events. It’s not linked anywhere on my site, so people won’t randomly come across it.

I like to update the page with a photo of me at my booth/table for the current, or most recent, expo so that it helps jog visitors’ memories when they visit the page.

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